Scott Wills & Associates
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branding

brand identity and communications

client: The Anti-Cruelty Society

  • problem: Raise awareness and update the image of a 100-year-old institution; generate new sources of donor support
  • solution: Create a new identity and system of communication materials (newsletter, ads and collateral) that engage the community and encourage participation
  • branding

    identity and brand campaign

    client: HVAC Excellence

  • problem: Identify and unify a national training and accreditation program with widespread strategic partners; individuate from competitors
  • solution: Produce a strong new brand signature, ad campaign and collateral materials; prepare effective brand usage support materials for affiliates
  • branding

    identity and marketing tools

    client: Jazz Institute of Chicago

  • problem: Increase visibility for a growing organization with a venerable tradition. Attract new members, new partners and new corporate sponsorship-all on a tight budget
  • solution: Introduce a jazzy new logo and inviting look for collateral materials, featuring the executive director’s stunning photography
  • branding

    identity and brand campaign

    client: Swiss Financial Services

  • problem: Give an established multinational corporation a contemporary image, and increase visibility in the profession and the marketplace
  • solution: Create a brand platform and a new corporate identity; write and dispatch timed media releases, introduce new trade show displays and collateral, design and implement a new and more functional web presence
  • branding

    identity and marketing tools

    client: WomanLore Productions

  • problem: Launch a theatrical performance company, attract venues and educate the public
  • solution: Craft an evocative logo, and a visual identity, incorporating photos of performers and historical images. Print stationery and collateral that state “professionalism”. Establish web presence with performance schedules and historical information. Produce promotional CDs and DVDs that double as retail product.
  • branding

    brand and marketing campaign

    client: Y-Me National Breast Cancer Organization

  • problem: Increase a national organization’s chapter enrollment, participation, and revenues
  • solution: Design and launch a nationwide identity campaign, including a manual on chapter-building, newspaper ads, and invitations to town hall events in key markets